John Bailey

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John Bailey, Managing Consultant

John Bailey offers an unrivalled breadth of international experience, having worked in more than 50 countries in over 30 years as a Public Relations practitioner and journalist. John moved to Singapore in 2005 to open his own agency (ICON) and led its development into the largest locally-owned PR agency in Singapore before it was acquired by Ketchum in November 2013.

John previously worked in Geneva, Switzerland, where he created the successful IATA Crisis Communications consultancy service for the International Air Transport Association. At IATA, John played a pivotal role in developing “best practice” in crisis communications for the global airline industry, working with more than 60 aviation clients including Airbus, Air Canada, British Airways, Embraer, LAN Chile, Lufthansa Group, SAS, SkyTeam, Star Alliance and Virgin Atlantic Airways.

He has been involved in the response to several airline accidents and was deployed to Phuket, Thailand for three months after the December 2004 Indian Ocean Tsunami. More recently, he was part of the team advising the senior management of Malaysia Airlines on their response to the disappearance of flight MH370, a crisis unprecedented in aviation history. He has also worked extensively with AirAsia Group, before and after the loss of flight QZ8501 in December 2014.

John provides crisis management and communication consultancy services to clients around the world, including airlines, hotel groups and major clients from multiple industries. In 2011 he worked with UEFA, governing body of European Football, to create “best practice” guidelines on crisis communications for Europe’s 53 national Football Associations. In 2012 he was engaged by IATA to create the first guidelines on “Crisis Communications in the Age of Social Media” for the global aviation industry. Updated versions were published by IATA in 2014, 2016 and 2019.

John is a regular speaker at conferences around the world, and has been a guest lecturer at the Singapore Management University, National University of Singapore, the Singapore Institute of Management and the Singapore Aviation Academy. He has also been a presenter at the US National Transportation Safety Board (NTSB) Training Center in Ashburn, Virginia.

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6 Raffles Quay, 14-05,
Singapore 048580 


Avenue des Colleges 20,
1009 Pully, Lausanne