Defining “best practice” for the G
lobal Aviation Industry in the digital age
In 2011, Global Communications MD John Bailey was invited by IATA to lead an industry review of the Qantas QF32 incident, the first time social media coverage of an unfolding aviation crisis had started while the aircraft concerned was still airborne. The review involved A380 operators, aircraft and engine manufacturers and the European and US safety agencies. The outcome was a new IATA initiative to codify, for the first time, “best practice” in crisis communications for the aviation industry.
The first edition of IATA’s guidelines for Crisis Communications in the Digital Age was written by John Bailey and published on the IATA website in 2012. Updated editions are published every two years, and amplified through a series of IATA conferences for aviation communicators. To date, Global Communications has been involved in IATA Communications conferences in Bangkok, Beijing, Frankfurt, Geneva, Istanbul and Miami. In 2019, Global Communications also created the first Corporate Crisis Communications Manual for IATA itself.
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